Our vision is to become the preferred IPR advisor for all types of businesses that use IP rights as an essential element of their business strategy including creative companies. We strive to be a close and dynamic partner for start-ups as well as established Danish and foreign companies, both in the choice and protection as well as in the enforcement of their IP rights. We also, through pro bono initiatives, promote and broaden the understanding and utilization of IP rights in the community, as well as work towards ensuring a good balance between being available to our clients when the need is there and our employees’ work and leisure lives.