Company profile

About the company

LØJE IP is a modern and dynamic law firm that specializes in all aspects of IP law (intellectual property law). We represent rights holders in establishing and enforcing their IP rights on a global scale. We place great importance on being able to provide the most up-to-date and qualified advice possible to our customers and take pride in the fact that our assistance adds value to our clients’ business. Our customers will experience LØJE IP as an active partner in the development and execution of their business strategy and we work with IP as a strategic tool for our customers. In addition to establishing and enforcing IP, our business areas include personal data counseling as well as consultancy on dealer and agent relations as well as advertising matters, including labeling of food and pharmaceutical products.


Our vision is to become the preferred IPR advisor for all types of businesses that  use IP rights as an essential element of their business strategy including creative  companies. We strive to be a close and dynamic partner for start-ups as well  as established Danish and foreign companies, both in the choice and  protection as well as in the enforcement of their IP rights. We also, through pro bono initiatives,  promote and broaden the understanding and utilization of IP rights in the community, as well as  work towards ensuring a good balance between being available to our clients when the  need is there and our employees’ work and leisure lives.


We are constantly investing in further training our employees so that they are fully up to date with the rapid development in the IP area, just as we work to streamline and streamline  our work processes to be competitive. We are also constantly working to develop our consultancy and communication so that it is at eye level with our customers and helps to anticipate and resolve conflicts rather than create them.

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Global Advertising Lawyers Alliance

Partner Johan Løje is the Danish member of the worldwide network of advertising lawyers GALA (Global Advertising Lawyers Alliance). GALA has members in about 90 countries and primarily assists with the clearance of ad campaigns and other marketing related issues. Through GALA, LØJE IP offers a review of global ad campaigns within 48 hours in up to  90  countries.


World Trade Mark Review ranked Løje, Arnesen & Meedom and ranked Johan Løje among the leading litigators in Denmark

“Løje Arnesen & Meedom was the first firm in the country to merge prosecution work with contentious counsel and has maintained this position as a pioneer in the field of intellectual property. Home to a squadron of 18 specialists who are committed to ultimate client satisfaction, the dynamic IP boutique is unstoppable. “One of the best practitioners in Denmark” Johan Løje is admitted to the Supreme Court and has ample experience pleading cases before the European Court of Justice to boot. The high-caliber litigator has over 20 years of experience and is the Danish Designer Association’s counsel of choice. “

Who's Who Legal 2019 has ranked Johan Løje as a leading specialist within Trademarks in Denmark

” Johan Løje dedicates his practice to supporting clients in litigation and prosecution proceedings, expertly representing them in high-level domestic and international courts.

Legal 500 ranked Løje, Arnesen & Meedom in tire 2 and have ranked Johan Løje as a ’Leading Individual’ within IP in Denmark

“Group head Johan Løje focuses on trade mark and design-related matters; he recently advised Shoebranding on trade mark registration issues, and represented Ravn Ravn in an infringement action against Saint Tropez relating to the client’s designs.

Chambers and Partners ranks Løje, Arnesen & Meedom as ‘Notable Practitioner’

“Johan Løje is described by an interviewee as “a good litigator,” while another client reports that he is “very competent”.  Løje has considerable expertise in trade mark, copyright and design matters.

Managing Intellectual Property ranks Johan Løje as ‘IP Star’ and Johan Løje was elected as ‘Trademark Practitioner of the Week June 2019’ after having won a case on behalf of Shoebranding against Adidas before the EU Court of justice.

Pro Bono

At LØJE IP we are very conscious of our social responsibility. We therefore largely provide pro bono assistance to a number of organizations within our business area, and we often teach designers on a pro bono basis. We are proud to provide pro bono advice to the WWF World Natural Fund, Care Denmark, the Fair Trade Mark Denmark, Save the Children Alliance and the Danish Ornithological Association.

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